But it’s only $0.04!

Ok, apparently I need to get this off my chest because I keep thinking about it, so this is my attempt at exorcising this little demon.

I went to my comic book shop recently, and the conversation between the employee adding up my books and the supervisor went like this:

Employee: What do I do about this $3.95 comic? Do I scan this [barcode] and [manually] add the price?

Supervisor: Oh, just scan the $3.99 [barcode]. It’s discounted anyway.

Granted, it’s only a 4 cent difference, and I do get a 10% discount for being a regular subscriber, but this conversation bugged me. One, they had it in front of me, as if I was not standing there. In front of them. Not that I prefer that they had the conversation in secret, but if you’re going to rip off a customer, even for 4 cents, maybe you shouldn’t be so blatant about it. Also, is being a regular subscriber who gets a 10% discount a good justification for ripping me off? Would they have done the same thing to a nonsubscriber paying full price for a $3.95 comic?

Now, I love this shop. I’ve been traveling 80 miles, usually once a month, for the last 8 years to get my comics precisely because of the great selection that it has and the wonderful customer service. I have contemplated talking to the owner, but I should just write this off because these two people are new to the shop, and I’m a whiny, old comic book reader right?

What would you do?

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